Statistics show that it takes six to seven contacts before you can turn a prospect into a customer. But keeping in touch with customers can be expensive (especially if you're doing it by phone), and that's where opt in email marketing services become a critical part of any organization's marketing efforts.
Email marketing is one of the most powerful marketing tools available today as it cuts across generations and geographical boundaries in seconds. It's easy, affordable, direct, actionable and highly effective. Data show that customers and prospects would prefer to hear from you via email than any other way. And when you add email to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles, such as direct mail or print advertising. Your time-sensitive information is sent in minutes or even seconds rather than days or weeks, and you can see the results of your efforts instantly.
If you opt in email marketing services, it also enables you to proactively communicate with existing prospects and customers instead of passively waiting for them to return to your website, visit your store or office, or call you on the phone.
No matter how your prospects and customers found you such as availing for search engine placement, newsletter, banner ad, flier or postcard, email marketing adds to your bottom line because it allows you to maximize your investment and improve the return on investment (ROI) of every dollar you spend to obtain new business.
Email marketing allows you to communicate more information, more often and it has a better response than direct mail. Thus, email marketing is the most effective way to increase your visibility and ultimately drive sales.
The benefits derived from most types of marketing and advertising are very difficult to measure. However, in With email marketing, however, you can easily measure the number of emails sent, emails opened, bounce backs, unsubscripted and click-through rates.
You can also tell who opened your email, which links in your message motivated the most clicks and who clicked on each link. All of this useful information can help you send highly targeted campaigns to the individuals most likely to respond to your offer, thus improving your results going forward.
To make it easy for you to take advantage of the benefits of direct email marketing, there are web-based email services that are inexpensive and designed to make direct email marketing easy for the nontechnical user. These services take care of the heavy lifting, allowing you to do what you do best--promote your own business, product or service. A direct email marketing service delivers your emails with proper protocols, develops relationships with ISPs and has a full-time staff devoted to ensuring the highest deliverability rates for your email. Finally, a good email marketing service is CAN-SPAM compliant and offers a complete solution including list management and real-time reporting.
Truly, when you opt in email marketing services, it offers small businesses an opportunity to reach out to customers and prospects, and increase customer retention in ways that were simply not possible just a few short years ago. After all, it’s a big pond out there and though you may not be a good fisherman, email marketing can make you look and act like a real one as you catch the big fishes. Customer Projects
Current online marketing projects we are working on include: a leading fireplace blower FK24; a goose and duck decoy store; electric fireplaces; Denver Internet Marketing; and Denver Co Homes for sale.
