Not a lot of people know this, but converting your website into a money-making machine takes more than a ton of traffic. You also need to convert your traffic, i.e., website visitors, into paying customers.
So, exactly, how do you convert visitors into paying customers? The answer can be summed up in two words: persistent follow-up. Ask any website owner. It is true that more than 90% of the time, your website visitors will not buy anything from you. Don’t take it personally though. People will be people, they don’t normally splurge on anything unless they’re passionate about it. Sometimes you need to tip the scales in your favor by making a follow-up.
So how do you follow the trail of your website visitors and turn them into paying customers? It can be summed up this way:
- Capture your visitors’ email addresses
- Send follow-up emails
You’ll literally be wasting a ton of cash unless if you do the above steps and systematically follow-up on your prospects. Of course, if you have 100 people on your mailing list, it would just be too consuming to email each and every one of them everyday.
You need to have an autoresponder system running for you and sending out follow up autoresponders to your visitors and sending autoresponders for first time subscribers.
An auto responder system works very much like your own personal secretary, only that it can’t help you on the person stuff, like steeping tea or brewing coffee for you. An auto responder system has an opt-in system that allows your website visitors to subscribe to your mailing list. It then takes care of distributing your emails to your subscribers. If, for example, your visitor subscribes to your newsletter it will automatically send an auto responder message and then periodically send follow up messages.
Until recently, Internet marketers could only send a one-time automatic response with one message. However, the current crop of auto responder magic systems allow you to send a sequence of autoresponder messages which goes out to your subscriber list any day you choose. Your first auto responder message could go out immediately go out to your while the next message could go out two days thereafter, and the next message goes out after another number of days, etc.
The best thing about auto responder magic systems is that they are triggered when your visitor submits his or her email address. This means that you only set up your system once. Then it works out the same thing over and over again like one moneymaking machine. It does make sure that none of your prospects slips through.
Probably the hardest thing about autoresponders is crafting effective messages that ultimately gains the trust of subscribers. Writing an effective copy is not as simple as it sounds. Writing a series of auto responders is even more challenging. You need to know how many messages to send, when to send them, and when to ask the customer for that precious order.
Auto Responder Message
